The best way to determine the correct capacity is to mock-up a complete set of the binder contents.
At this point, it doesn’t matter if your text is still the rough draft or if you’re still waiting for some drawings or final photos. What IS important is that you have the correct number of sheets that are going in the binder. They should be on the correct weight paper. You should also have the correct number if indexes inserted. Any brochures, sell sheets or color charts should also be in place. This contents set should be the same thickness as your completed, proofed and printed text set will be.
Get an assortment of binders to try out your text set in. Different capacities, round rings, Dee rings etc.
What about room for growth? Are there going to be addendums sent later? Are there going to be additional products and binder sections added later? Do the customers need room to insert their own pages, worksheets etc? If so, you may need to go up one size on the capacity.
Once you have the correct binder size picked out please submit: ring type, ring measurement, spine width and width of the front panel. In the world of retail store binders the sizing parameters can be confusing. With the measurements mentioned earlier we will be sure that we are all talking about the same size product.
With all the technology and instant information available on the internet, some companies have adopted the attitude that they have a current and detailed website, therefore they no longer need custom binders in the field. In reality, this mindset actually couldn’t be further from the truth!
You can have a beautiful, highly functional website but you can’t force people to go to it. Custom binders are an advertising item that will keep your company name in front of potential customers …every day! An imprinted binder with your company name on it is a mini billboard in the customers’ bookshelf. Having your custom binder there WILL help drive traffic to your website. Also, for your customers that require the tactile feedback of page turning, your company and product info should be in the binder as text and sell sheets in a well-organized and user-friendly format. Having your company binder in the client bookshelf is also a reason for the salesman to stop in periodically and “update” the contents. While at the customer location, it’s also an opportunity for the salesman to introduce himself to new employees, build customer rapport, demo new products, leave samples, get feedback & ask for orders.
The custom company binder, website and field salesman should be all working together to promote customer inquiries and help increase sales.